Fold in the gamification component of earning badges, and you have the recipe for a fun, useful tool for those that love craft beer.Įarly last year Untappd provided brewers with the opportunity to claim their profiles. It also helps to locate beers and bars with great selections that are nearby. Bottom-line is this: if you are a craft brewer and are not participating within Untappd, you are missing a massive opportunity.Īs a user myself, I find using Untappd to be a fun way of keeping track of the great beers I have had an opportunity to try. Greg Avola, co-founder of Untappd, has confirmed that these numbers have now grown, to 400k+ users and 21m+ checkins. Launched just over a year ago, Untappd now has over 100,000 registered users, 150,000+ uploaded photos and over 4 million check-ins.” Friends can comment on beers, toast each other and communicate directly about the beers they like. Users can find beer recommendations based on their check-in history, as well as unlock “badges” for trying certain beers, drinking at certain times, or trying certain establishments. “Untappd is fun, mobile-based social network for beer enthusiasts that allows users to “check in” the beer they are enjoying, add the location of where they are enjoying it via Foursquare, upload photos, and share all the information with their network of beer-loving friends. If you are unfamiliar with Untappd, here is a description (from early 2012) in their own words: In this post, we are going to take a look at some simple ways craft breweries can use Untappd to build relationships with those drinking their beer.

While it isn’t a new subject, we will continue to talk about the how’s and the why’s of craft brewers and social tools.

Untappd wine equivalent